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In the 2 0 1 3 movie Man of Steel, Superman is fighting with General Zod's goons, and manages to tackle one out of the

In the 2013 movie Man of Steel, Superman is fighting with General Zod's goons, and manages to tackle one out of the air, sending both of them crashing into an IHOP (a popular American pancake house restaurant chain). The logo of the restaurant is briefly visible in several shots, but is not a major part of the story of the film. This form of advertising is an example of
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product integration
native advertising
subvertising
product placement

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