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In the article, Change Through Persuasion, Garvin and Roberto (2005) contend that to make change stick, leaders must conduct an effective persuasion campaign-one that begins
In the article, Change Through Persuasion, Garvin and Roberto (2005) contend that to make change stick, leaders must conduct an effective persuasion campaign-one that begins weeks or months before the turn-around plan is set in concrete. From your personal experience (personal or professional) compare and contrast two examples where the 'persuasion' was employed and one example where it was not. What the outcome? How was the change experienced by those involved?
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