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In the article marketing is everything Regis Mckenna stresses the importance of everyone in the company being part of the marketing team.Do you think

In the article "marketing is everything" Regis Mckenna stresses the importance of everyone in the company being " part of the marketing team".Do you think the white star's marketing strategy formulation process has incorporated this: Discuss how this aspect of marketing was applied in this case.

CASE STUDY :WHITE STAR -A NEW BRAND GOES BIG

WHITE STAR THE CLEVER CHOICE

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