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When 3M launched its premium Greptile Grip golf glove consisting of the highest quality Cabretta leather, it suggested a retail price range of $16.95 to

When 3M launched its premium Greptile Grip golf glove consisting of the highest quality Cabretta leather, it suggested a retail price range of $16.95 to $19.95. Golf glove marketer Bionic had introduced its Classic at $24.95 and its Pro at $39.95, while FootJoy launched its Pure Touch Limited at $28.00 and its SciFlex at $18.00. Other competitors focused on price/value at three price points: $6.00-$9.99, $10.00-$16.99, and $17.00 and up. These statements suggest that 3M has been pursuing a(n) __________ method of selecting an

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