Question
In the article Marketing Myopia written by Theodore Levitt, List the reasons Levitt gives for the demise of myopic industries over time. What other examples
In the article "Marketing Myopia" written by Theodore Levitt,
List the reasons Levitt gives for the demise of myopic industries over time. What other examples can you suggest, of industries/corporations failing to adapt new ways to meet old needs?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
