In the Assessment section of your LMS you will find the following reading: "The Internationalization Process of a Born Global: A Case Study of a Beverage Firm" in: Rua, O. L. (2019). Entrepreneurial Orientation and Opportunities for Global Economic Growth (pp. 1-300). Hershey, PA: IGI Global.

Please read the paper and answer the following questions:

1.(3 marks) What are the main differences between the born global and the Uppsala's internationalisation approaches? Briefly explain in no more than

2.(5 marks) Now focus on the case study. What questions do you think the authors asked ALPHA in order to collect the information that is provided in the study? questionnaire with 10 questions. Make sure that the answers to the questions you formulate cover the most important information included in the case study.

3.(2 mark) Formulate an additional question that you would ask ALPHA to complement the study. Make sure that the answer to this question is not included in the case study.