In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss...
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In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as "first-time" buyers or "repeat" buyers, were asked to express their preference for one of two types of styling-European styling or Japanese styling. Of 40 first-time buyers, 7 preferred European styling and 33 preferred Japanese styling. Of 60 repeat buyers, 42 preferred European styling and 18 preferred Japanese styling. (a) Set up a contingency table for these data. Style Buyers European Japanese Total First-time 7 33 40 Repeat 42 18 60 Total 49 51 100 (b) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the .05 level of significance. What do you conclude? (Round your answer to 3 decimal places.) X^2 = HO: independence. In the book Business Research Methods (5th ed.), Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as "first-time" buyers or "repeat" buyers, were asked to express their preference for one of two types of styling-European styling or Japanese styling. Of 40 first-time buyers, 7 preferred European styling and 33 preferred Japanese styling. Of 60 repeat buyers, 42 preferred European styling and 18 preferred Japanese styling. (a) Set up a contingency table for these data. Style Buyers European Japanese Total First-time 7 33 40 Repeat 42 18 60 Total 49 51 100 (b) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the .05 level of significance. What do you conclude? (Round your answer to 3 decimal places.) X^2 = HO: independence.
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