In the book SWITCH, the Heath Brothers present techniques based on behavioral science to help individuals and companies to implement change. Their framework uses the metaphor of a rider, an elephant, and a path. The elephant represents $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.$

Responses

a commitment contract

a commitment contract

the emotional, System I thinking

the emotional, System I thinking

the rational, System II thinking

the rational, System II thinking

a decision strategy

a decision strategy