Question
In the Bricker Beverages Slushies scenario Download Bricker Beverages Slushies scenario introduced in this section, you, the CIO and COO, are preparing to meet with
In the Bricker Beverages Slushies scenario Download Bricker Beverages Slushies scenario introduced in this section, you, the CIO and COO, are preparing to meet with Bricker's general counsel to discuss possible intellectual property rights associated with Bricker's new Slushies frozen juice product. You do some initial research (see resources in Module 6.) You think about the planned product, equipment, name, and advertising. What type of intellectual property protection might apply to each of those components of the launch. Are there any specific requirements set forth in the patent, trademark, and copyright resources that you'd want to discuss with the general counsel.
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