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In the Chase Sapphire: Creating a Millenial cult brand case study: What is your opinion on whether Chase will be successful at retaining Chase Sapphire

In the Chase Sapphire: Creating a Millenial cult brand case study: What is your opinion on whether Chase will be successful at retaining Chase Sapphire Reserve customers into their second year? What recommendations would you make to Codispoti and Serra? Use evidence from the above questions (and other details from the case, as applicable).

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