In the Connecting Through Social Media box, what lesson did Adidas learn when it posted a message regarding the George Floyd murder to its social media accounts?

Multiple Choice

Consumers aren't interested in a company's position on social issues unless it is directly related to its business.

Companies that post messages on social media regarding social issues will always benefit financially.

A company's bold statements on social media mean nothing unless it is backed$-$up by financial support and action.

By and large, consumers ignore social media posts by companies unless it involves a company scandal.