In the consumer decision making process, preference refers to: A)Relative liking B)behavioral intent C)attitude formation During the evaluation stage of the consumer purchase decision making process, thoughts or feelings may come first or predominate depending upon: A)The consumers mood B)How rational a consumer is C)The evaluative criteria suggested by a marketer Which of the following characterize consumers attention? A) attention is often divided by multitasking B)attention leads directly to product preference in the chain of causation