Question
Your team is attending a conference that is meant to bring in more customers.Below are various costs associated with this endeavor. $5900 for a booth
Your team is attending a conference that is meant to bring in more customers.Below are various costs associated with this endeavor.
$5900 for a booth rental
$2500 for travel, lodging and food
$7400 for salaries
Assuming you can get 8 leads from the conference and knowing that your customers have a Customer lifetime value of $4,000 should you go ahead?
Yes?
No?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
