Question
In the context of integrated marketing communication, discuss SIX BRAND ORIENTATION ELEMENTS that your chosen brand might consider using, providing application in terms of how
In the context of integrated marketing communication, discuss SIX BRAND ORIENTATION ELEMENTS that your chosen brand might consider using, providing application in terms of how the chosen brand implements or could implement each of the five elements
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
