Question
In the early1990s, Ty Inc. released Beanie Babies. The products had ashort, temporary period of unusually high sales driven by consumer enthusiasm and immediate product
In the early1990s, Ty Inc. released Beanie Babies. The products had ashort, temporary period of unusually high sales driven by consumer enthusiasm and immediate product popularity, but then sales declined very quickly. The PLC sales pattern for Beanie Babies is known as ________________.
Select one:
A) a style
B) a fashion
C) a normal product life cycle curve
D) a fad
E) a failure
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
