In anticipation of upgrading its web presence, the American Woodcrafters’ Association asked those who visited its public site during September, October, and November (207 hits; 112 responses) to complete the online survey linked to the home page. You’ve been asked to analyze the data and identify the strengths and weaknesses of the current site. Report your findings in a memo to Joy McDonald, Communication Committee Chair.

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Factor Very Good Good Neutral Poor Very Poor Appearance 23 33 44 8 4 Ease of navigation within site 6 55 41 3 2 Information organization 17 24 42 16 8 Information clarity 11 23 31 35 7 How did you first Media Print Media Word-of- Search Link from hear of our site? Broadcast 33 Mouth Engine Another Site 2 19 34 19 How often do you First Visit Daily Weekly Monthly Occasionally visit the site? 13 2 24 31 37 Did you find the Yes No Just Browsing specific information 27 21 56 you were looking for? Would you Yes No Unsure recommend 31 13 53 this site to others?