In the finance class, students were asked to evaluate and thereby recommend a project for a fictional company Bouncy Hair Inc. This company which provided a range of shampoos for womens' hair was contemplating on releasing their conditioner with serum which promised bounce and shine for 10 days. A market analysis suggested that this would lead to higher demand. This type of project (by Bouncy Hair Inc) would be classified as A. Joint venture B. Replacement to reduce costs C. Expansion of existing products or market D. Replacement to continue profitable operations