In the last 30 years, Nike has only intensified its practices in growth across all continents. Over the years, Nike has had success but has occasionally come under scrutiny for various unethical practices or scandals. After reviewing the case study.

• Explain how Nike has come to their current globalization situation through its expansion strategy

• Explain what the positive and negative impacts of the strategy.

• Explain how Nike responded to the situation.

In your opinion, how could the company have responded differently? Suggest at least two alternative responses.

What would the consequences have been?