In the past, PicaPrints Print Shops has tried to appeal to everyone. Marketers at PicaPrints now believe that to succeed in an increasingly competitive market they must find small market segments that have been ignored by bigger competitors. PicaPrints believes that by offering these smaller segments customized services it can attract a loyal group of customers who are willing to pay premium prices, thus earning a decent profit. The strategy PicaPrints is adopting is known as:

Question $11$ options:

$1)$

random marketing.

$2)$

niche marketing.

$3)$

micro$-$marketing.

$4)$

narrow$-$case selling.