In the Project Charter tab, you have a blank project charter. Throughout this project you will fill
Question:
In the "Project Charter" tab, you have a blank project charter. Throughout this project you will fill in the various sections of the project charter.
The first step to creating your project charter is reading the project proposal and business case. Remember, these documents will contain the information that you need to include in the charter.
The "Project Proposal"contains a proposal for this website projectfrom the Senior Vice President of Marketing at Bursting Blooms. The "Business Case" holds information about Bursting Blooms andthe resources they have available for this project.
Click on the tabs to navigate to each document and read through them both fully. In the remainder of the assessment, you'll use these documents to inform your project charter.
| Project Charter Problem Solve (1 through 8) #1, #2, #3, #4, #5, #6, #7, #8 | |
| INTRODUCTION | |
| #1. Introduction: "What is the project?" | |
| OPPORTUNITY | |
| #2. Opportunity Section: "Why are you doing this project?" It should also describe what problem this project is solving. | |
| GOALS | |
| #3. Goal Section: These goals should be specific andmeasurable. | |
| SCOPE | |
| #4. Scope Section: You can think of this section as answering the following questions:
| |
| BUSINESS CASE | |
| #5. Business Case: The business case section should show and describe necessary information demonstrating that the benefits of the project justify the required investmentfrom a business standpoint. This claim should be supported by at least two of the following:
| |
| CONSTRAINTS | ASSUMPTIONS |
| #6. Contraints: The constraints section describes any constraints that will affect the delivery of the project. The most common constraints are time and budget. | #7. Assumptions: The assumptions section is where you write down information that you are relying on to be true in order for your project to succeed. There is not a "correct" answer herebe creative and think critically about what you are relying on to be true in order for this projectto succeed. |
| DELIVERABLES | |
| #8. Deliverables: The last section is for deliverables, and describes stakeholder requirements and/or deliverables for the project. | |
| SPONSOR APPROVAL | DATE |
| Project Proposal |
| Project Information |
| Problem Statement In the last four years, online flowers sales have gone up 175%. Currently, our local sales are outperforming competitors, but we are last with online sales among flowers shops in the area. Despite our lack of online sales, we have an increasingly large digital presence with over 100k followers on all top social media sites. This provides an opportunity to convert fans to customers with a state-of-the-art website where customers can buy flowers easily and elegantly online. Proposed Solution Develop a new website to replace our flower company's out-of-date existing website and increase our online sales. The primary feature of this website should allow for the online sale of flowers. Our goal for the project is to develop a new, sleek, updated website, with support for online orders that is robust and secure. In addition to this, the website will reinforce our personal branding and encourage customers to spread the word about our company via social media. Scope of Work Within the first quarter of the fiscal year, work will complete on a new website with the ability to sell flowers online. The scope of this project includes implementation of the design team specs and the purchasing feature, and other design requests or feature requests are outside this project's the scope. Team members will include two contracted web developers and one contracted web designer. Additionally, the website must be mobile friendly at launch. |
| Project Timeframe |
| Phase 1: User research and website designs (3 weeks) Phase 2: Website build (7 weeks) Phase 3: User testing and website adjustments (2 weeks) Phase 4: Website launch |
| Project Budget Breakdown |
| Total budget = $30,000 1 web designer (contract worker) = 80 hours * $60/hr ($4800) 2 web developers (contract worker) = 210 hours each * $60/hr ($12,600 each) |
| Key Project Stakeholders |
| Client: Bursting Blooms, LLC, represented by Bursting Blooms CEO Justine Kepler Sponsor: Jenni Diaz, Senior VP of Marketing at Bursting Blooms |
| Project Monitoring and Evaluation |
| Phase 1: 5 user interviews completed and 3 rounds of website designs and revisions completed Phase 2: Weekly standup meetings to track website build process and fully functioning website by end of week 7 Phase 3: 5 user tests completed and 2 rounds of quality assurance conducted Phase 4: Google analytics used to measure website traffic |
| Project Approval |
| Approved by Jenni Diaz, SVP of Marketing and Justine Kepler, CEO |
| Business Case |
| Executive Summary |
| We are going to develop a new website to replace our flower company's out-of-date existing website. |
| Reasons |
| It is critical for this new website because our current site is out of date and market demand for online flower sales has increased 175% in the last four years. In addition, there is growing customer demand for online ordering functionality, demonstrated by the 1,000+ bug reports we have received from users. These reports show issues that customers have with our current website, as well as a desire to purchase flowers from our website. Due to technological advances, it is now easier and more affordable to develop a custom website that aligns with company branding and meets the evolving needs of our customers. |
| Business Options |
| We see our business as having three options in the face of this move to online ordering. The first option is to do nothing. This option would not cost us anything. We believe that this is not the right option for us, as it will result in us being left behind in the flower sales industry. The second option is to add a purchasing feature to our existing website. This option would cost the salary of one contracted engineer to retrofit our current website with online shopping features. We believe that this is not the right solution either, as our current website lacks the infrastructure to support robust and secure transactions. In addition, we have received numerous bug reports that the website is difficult to use and frequently malfunctions. With both of these options in mind, we believe that the third option, creating a new website, is the ideal solution. The website would be custom-made for Bursting Blooms, LLC, and it would have a secure online purchasing and payment feature. This option would require us to contract two web developers and a web designer and require a budget of $30,000. Were we to build this new website, we would be able to let go of employees who are currently in charge of taking phone orders. This would add up to a savings of 6 people at $15 per hour, 40 hours per week, for 45 weeks per year, for a total savings of $162,000 per year. |
| Expected Benefits |
| Expected benefits from the completion of this new website include: - Online orders for a new revenue stream that could triple our annual sales. - An increase in market share for online sales puts us in a good strategic spot for the future. - Reducing phone orders reduces staffing costs/operating expenses which in turn increases profits. - The success of a new product launch will be great PR for the company. - State of the art website with on brand design brings us in line with the competition. - Website features for customers to purchase flowers online satisfy customer demands. - A custom manual for updating and making small changes to the website makes maintenance easy and cost-effective. |
| Timeframe |
| This project will take place over a three-month timeframe and be ready for a Q1 launch in time for Valentine's day flower orders. |
| Costs |
| Budget - $30,000 Human Resources - 2 contracted web developers - 1 contracted web designer |
| Major Risks |
| - Issues paying contractors leading to lack of motivation and missed milestones Issues with new online purchasing and payment feature, which is why it's so crucial that the QA team tests website before launch - If the website does increase sales as expected, ensuring that Bursting Blooms has the infrastructure in place to meet higher demand |
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