Question
In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of
In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of their total market. Using these numbers, calculate the percentage of users who have bought products in each of the 5 markets.
Product or Product Class | Number of Customers | Estimated Size of Total Market |
Apple iPad Mini | 15,000,000 | 920,000,000 |
Apple iPod | 350,000,000 | 720,000,000 |
Amazon Kindle | 4,000,000 | 32,000,000 |
SUV | 112,000,000 | 160,000,000 |
VCR | 94,500,00 | 100,000,000 |
According to the % that you determined, which stage of the Diffusion of Innovation does each fit? Match each product / product class to the proper stage.
Group of answer choices
Apple iPad Mini
[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority
Apple iPod
[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority
Amazon Kindle
[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority
SUV
[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority
VCR
[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority
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