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In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of

In the question below, you have been given five different products (or product classes), their number of buyers to date, and the estimated size of their total market. Using these numbers, calculate the percentage of users who have bought products in each of the 5 markets.

Product or Product Class Number of Customers Estimated Size of Total Market
Apple iPad Mini 15,000,000 920,000,000
Apple iPod 350,000,000 720,000,000
Amazon Kindle 4,000,000 32,000,000
SUV 112,000,000 160,000,000
VCR 94,500,00 100,000,000

According to the % that you determined, which stage of the Diffusion of Innovation does each fit? Match each product / product class to the proper stage.

Group of answer choices

Apple iPad Mini

[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority

Apple iPod

[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority

Amazon Kindle

[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority

SUV

[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority

VCR

[ Choose ] Innovator Laggard Early Majority Early Adoptors Late Majority

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