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In the shopper - centric paper, it is argued that category management has not been shopper - centric enough. Which of the following is used
In the "shoppercentric" paper, it is argued that category management has not been shoppercentric enough. Which of the following is used to support these arguments?
New food lifestyles eg paleo, vegan do not fit neatly into product categories
Potential insights of shopper data have not yet been fully realized
Consumer migration to alternative retail formats
All of the above support the argument that category management has not been shoppercentric enough.
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