In the text an example of a segment of customers in China in the 65-80 year old range was given with the subtext that this groups values had been shaped by their experience of growing up during China's Cultural Revolution. So this segment of customers can not be compared to the same segment in the US because they may have grown up with different experiences. The text also says that inter market segment will become more and more common with increased globalization among young consumers (thanks social media).

explain intermarket segmentation and a response to the above statement.