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In the video at beginning of the Learning Activity The Motivation Behind the Balanced Scorecard, the developer of the Balanced Scorecard lists reasons as to

In the video at beginning of the Learning Activity The Motivation Behind the Balanced Scorecard, the developer of the Balanced Scorecard lists reasons as to why the Balanced Scorecard was developed. List at least two of the reasons he mentions regarding the limitations of financial statements in management decision making. What does he say is a companys biggest asset? Do you agree with the developer? Why or why not?

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