Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In the video The Colonel Comes to Japan, the company KFC made a number of adaptations and strategic decisions about how to adapt to the

In the video "The Colonel Comes to Japan", the company KFC made a number of adaptations and strategic decisions about how to adapt to the market and compete in Japan.1. Please discuss the adaptations (changes) the company made in Japan to its: Menu items Equipment Store Design 2. Describe the strategy used in Japan for: Location/Site Selection (How were they chosen?) TV Advertising message (what was the message of the TV advertising?) Community relations with the other neighborhood businesses 3. In this video, what were some of the rituals and requirements of doing business in Japan that are very different than what we have in the US or other Western countries? Describe at least 3.(these might relate to store openings, religious ceremonies, meetings, parties, employment expectations, team building, employee training, and others).4. What was the main strategic adaptation that KFC made in China? (read article Western Brands in China hits and misses)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Introduction to Management Science

Authors: Bernard W. Taylor

11th Edition

132751917, 978-0132751919

More Books

Students also viewed these General Management questions