In the view of the following weakness, evaluate the current strategic choice and preference of Apple Ltd., and recommend better solutions. The strategic solutions should be based on strategic analysis and thorough logical reasoning. And most importantly, the solution should add value to the company and lead to sustainable competitive position of the firm in the industry.

Premium pricing strategy:

Apple's products can be considered a luxury due to their premium prices. The products are priced for middle and high-income consumers. Low-Income consumers can't simply afford Apple products.