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In thinking about Mike Boyle Strength & Conditioning's target markets, which of the following segmentation variables is the company most likely using? a.Age and gender

In thinking about Mike Boyle Strength & Conditioning's target markets, which of the following segmentation variables is the company most likely using?

a.Age and gender

b.Lifestyles and income

c.Lifestyles and personality attributes

d.Age and benefit expectations

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