In this activity, you will play the role of a consultant for Soar Travel Agency. You will be helping to launch a new advertising campaign to promote their short adventure trips. By using the steps of the communication process and the knowledge of the integrated marketing communication strategy to make informed decisions, you hope to have a successful campaign. The estimated time to complete the activity is 10-15 minutes. You should start when you have enough time to critically think through the scenario. However, if you need to exit the activity before completion, you will return to where you left off when you re-enter. Learning Objectives After completing the activity, you will be able to: Identify key terminology related to integrated marketing communication. (25% of overall score) Apply integrated marketing communication strategies. (40% of overall score) Identify the steps in the integrated marketing communication process. (35% of overall score) Evaluation and Scoring You will be asked to respond to a variety of questions as you complete the activity, and your responses may impact both your score and what happens next. You will not have the ability to go back and change your answer, so consider each answer option carefully. 3. You will receive one final activity score at the end of the activity that combines your results from each category. Your instructor has assigned a total point value for this assignment. Your assignment grade is calculated based on the final percentage score you earn at the end of the activity.