In this assignment, please read case study 23- Elk Mountain Hotel (p.605-607 in the textbook), and answer
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In this assignment, please read case study 23- Elk Mountain Hotel (p.605-607 in the textbook), and answer the following questions:
1. The Havers have linked their site to TripAdvisor, and have posted photos on Flickr. Arthur stated if it was not for the Internet, they would have not survived. How does the Internet help a small hotel like Elk Mountain Hotel?
2. Visit and try to make a reservation in Elk Mountain hotel via the hotel's Website and a hotel booking site (i.e., TripAdvisor, Booking.com, Expedia, Hotels.com, etc.). Which site would you prefer to book your room through and why?
3. What suggestions would you have for additional uses of the Internet to market Elk Mountain hotel?
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