Question
{In this assignment, we analyze how an international business identifies which markets to enter? Consider, for instance, Toyota that is trying to decide which of
{In this assignment, we analyze how an international business identifies which markets to enter? Consider, for instance, Toyota that is trying to decide which of the following two markets to enter: Poland and Chile. (Assume that Toyota does not have any presence in either of these markets at present). How can we: (a) assess the attractiveness and viability of each of these markets; (b) compare the attractiveness of these two markets; and (c) make a decision as to which market(s) to enter: Poland or Chile or both? Specifically,
Organize a list of factors that Toyota should examine to facilitate their decision regarding which countries they should enter (Poland or Chile of both). The list of factors should include broad indicators such as GDP (or Income), Population (for size of the market), etc. For each factor, briefly explain how and why this information will be useful. Suggested length is approximately two-three pages.
Find information that will indicate the relative attractiveness of these two countries along the dimensions (list of factors) that you suggest above. You can organize the information collected in a table.
Make a recommendation based on your analysis above.
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