In this assignment you will compare international B2B companies and determine if

• Their marketing strategy is global or multi-domestic.
• Fill out the table (see page 2) and plot your answers
• Provide some rationale for your answers. Your answers should be based on the content from the textbook especially chapter 1 to 6. Your summary should be approximate 1 or 2 pages long.

Refer to Figure 6.3 in the text. See table (next page) title 6.3 Distinctive Marketing Strategies: Multi-domestic strategy and Global Strategy

Scan the content and context of several international B2Bofferings listed below. Review the key factors involved in the types of international strategies. (Refer to Figure 6.3). Using the grid and the variations in strategy determine which strategy is being employed, multi-domestic or global. Plot each company's type of international strategy into the grid. After you have completed the table provide a summary of your answer

• Which strategy is being employed? Global or multidomestic
• Why you think that they chose this strategy
• Why you think it is a good or bad strategy

HSBC	http://www.hsbc.com/1/2/
ORACLE	http://www.oracle.com/index.html
FEDEX	http://www.fedex.com/
ECOLAB	https://www.ecolab.com/about

HIGH	CONFIGURATION OF ACTIVITIES
COORDINATIONOF ACTIVITIES			VALUE ACTIVITIES
GEOGRAPHICALLY DISPERSED	GEOGRAPHICALLY CENTRALIZED

6.3 Distinctive Marketing Strategies: Multi-domestic strategy and Global Strategy

1. Plot each company's type of international strategy into the grid by inserting the name of the company in the quadrant that represents the type of strategy they are using.
2. After you have completed the table provide a summary of your answer to the following questions.

• Which strategy is being employed? Global or multidomestic
• Why you think that they chose this marketing strategy (what are the implications or advantages for this company)
• Do you think it is a good or bad marketing strategy what would you do different?