Question
In this discussion, pick a loyalty program that you are either part of, or research one you believe is interesting. Once you pick one answer
In this discussion, pick a loyalty program that you are either part of, or research one you believe is interesting. Once you pick one answer the following question in the discussion this week: 1) What is the loyalty program? 2) From a consumer perspective, why do you believe that loyalty program is a marketing advantage for the company? 3) What is one unique thing you would recommend that loyalty program add to make it better?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
