Question
In this in-class assignment, you will take your career goal and make it SMARTER! Please copy & paste the instructions below onto the submission text
In this in-class assignment, you will take your career goal and make it SMARTER!
Please copy & paste the instructions below onto the submission text box:
1. Write down your SMARTER goal below:
2. Is your goal exciting and or inspiring? Explain why below. If not, how can you make your goal more exciting!
3. For a goal to be meaningful, its attainment should lie in the "Discomfort Zone". What emotions do you feel when you think about your goal? Why do you feel this way?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
