In this milestone, submit a draft of a portion of the analysis step (Part II), Section C: Key Ratios. You will calculate and explain the significance of key ratios for the company.

Calculate the ratios over the last three reporting years and show your calculations for the following indicators in an appendix: profitability, liquidity, debt, operating performance, cash flow, and investment valuation ratios. Then explain the significance of each ratio

In other words, what do the ratios suggest for informing decisions to buy or sell company shares or change management procedures?

Use this section to present your findings, based on quantitative and qualitative analysis of the financial statements. Include a copy of the financial statements and any ratios or analysis in an appendix as support for your text. In particular, this section should cover:

c)Key Ratios

. Use this section to discuss key performance indicators (ratios). Be sure to show your calculations for each indicator

in an appendix.

Specifically, you must look at:

1.

Profitability

: Accurately present and explain the significance of the profit margin, return on assets, return on equity, and return on capital ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

2.

Liquidity

: Accurately present and explain the significance of the current, quick, and cash ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

3.

Debt

:

Accurately present and explain the significance of debt, debt-equity, and interest coverage ratios for this company. In other words, what are the ratio values for the company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

4.

Operating performance

: Accurately present and explain the significance of the fixed-asset turnover ratio for this company. In other words, what is the ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change management procedures?

5.

Cash flow

:

Accurately present and explain the significance of the dividends payout ratio for this company. In other words, what is the ratio value for this company, and what does it suggest for informing decisions to buy or sell company shares or change management procedures?

6.

Investment valuation

:

Accurately present and explain the significance of the price/book value, price/earnings, price/sales, and dividend yield ratios for this company. In other words, what are the ratio values for this company, and what do they suggest for informing decisions to buy or sell company shares or change management procedures?

Please copy and paste the following to access Google finace

Income Statement Annual

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA

Balance Sheet

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA

Cash Flow

https://www.google.com/finance?q=NYSE%3AF&fstype=ii&ei=GVZwV4HhM4iEsAGTq5WoBA

Thank you very much for the help