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In this module, we have focused on using ratios to measure the performance of companies.This week's discussion is a little different; we are offering you

In this module, we have focused on using ratios to measure the performance of companies.This week's discussion is a little different; we are offering you a challenge to match the company/industry with their ratios. Your task:Presented below are seven (7) companies that represent different industries, as well as seven (7)sets of ratios and other financial information (Excel file). See if you can match each set of financial information with the company that produced it.The seven (7) companies that we are utilizing are as follows:

  1. American Electric Power Company: A public utility holding company whose subsidiaries provide electric service to their retail customers.
  2. Caesars Entertainment Corporation:A holding company that provides casino entertainment and hospitality services.
  3. General Motors Company: A global company that designs, builds, and sells trucks, crossovers, cars and automobile parts.
  4. Kellogg Company: A company that manufactures and markets ready-to-eat cereal and convenience foods.
  5. Microsoft Corporation: A technology company that develops and supports software, services, devices and solutions.
  6. Stifel Financial Corporation: A financial holding company whose principal subsidiary is a retail and institutional wealth management and investment banking firm.
  7. Walmart Incorporated: A global company whose operations include retail, wholesale and ecommerce mass merchandising of consumer products.

The financial information and ratios can be accessed in the Excel file below: Ratio Matching Challenge .xlsx

image text in transcribed
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