In this Part, you are requested to conduct a qualitative interview(s) with some stakeholders of this business, managers, owners, current customers, or potential customers.

• General Information of the Small Business Unit (3 points) A little history
• Owners' information
• State the overall marketing issue you would like to address in your plan
• Qualitative Research(Chapter 15) (6 points) -- This must be completed!Small-scale focus-group interview or individual interviews: 2-3 people will do.First draft 5 open-ended questions that are related to your overall marketing plan objective(s)The questions aim to understand the customers' needs & wants, or perceptions toward company/product/service/brands, etc. and/or
• Conduct in-depth interviews with a relevant group of people: in-person, over the phone, or online toolsBe sure to take notes
• Talk to the management team, i.e. manager at least from the managerial perspective.to understand their current issues, difficulties and aspects they would like to see changes in.
• Summarize the results into themes based on your interview questions and then report.

*****I need help with this homework assignment on how to proceed with creating a template for this marketing plan taking qualitative approach on mind. do I need to use word document or a powerpoint format .thank you