Scenario:

You are currently working at Mystic Hills Real Estate as either a sales representative or property manager. Part of your role includes actively marketing your current listings within the Mystic Hills area. You want to create a marketing strategy to promote 28 Boundary Avenue, Mystic Hills. This is a modernthree bedroom,two bathroomproperty with double garage and beautiful outdoor living space. It boasts a stylish open plan living area and is fully air conditioned. There are obstructed river views from the balcony. The local shoppingcentreis 2 km away and the bus route is 800m from the property.

1. Create a marketing plan for this property:

• Details andfeatures ofproperty
• Strategy
• Media
• Budget allocation
• Performanceindicators forsuccess
• Clientacknowledgementandauthorisationto proceed withplan

2. Outline the resources required to effectively implement this plan.

3. Create an implementation plan(please provide some examples)

Action (What needs tobe done to make theplan a reality)

When (timeline during marketing campaign for review)

Who (identify which member of the Mystic team is responsible for this action)

Performance Indicator (Howwill you measure success?)

4. Create a marketing and communication profile for this property as per your marketing plan.

5. How will you monitor and review the success of this marketing plan