In this short simulation, you will dive into a leadership role at Ecotripp, an online travel agency specializing in sustainable travel. As the company transitions from an entrepreneurial venture to an established midsize company, you will: Apply organizational design concepts to evolve the company's structure to support its rapid growth and avoid the downfalls of a misaligned organization. Experiment with different structures throughout the business lifecycle and understand the short- and long-term effects of their choices. After getting up to speed on Ecotripp's history, industry, and current performance, you will tackle the challenge of determining the best organizational design: informal, functional, multi-divisional, or matrix. To support each design, you will adjust structural elements based on the seven dimensions of organizational structure: work specialization, departmentalization, chain of command, span of control, centralization and decentralization, formalization, and boundary spanning. After making your decisions, you will experience the impact on different parts of the business, such as its people, processes, revenue, and customers. (Source: Harvard Business Publishing