In this video Guy Kawasaki, employee of Apple and former consultant of Google in innovation, talks about the process and steps of innovation that promote company success. Technology is a major factor throughout the presentation of how companies can get to the next step and the next thing to provide better products and services for companies. Technology would just be junk on the table if company innovation doesn't pick it up and run with it$.$How did the innovation of the ice industry change how companies provide products and services to their customers?