Question
In today's climate of declining print readership, do you think it still makes sense to include print options in your media plan? Why or why
In today's climate of declining print readership, do you think it still makes sense to include print options in your media plan? Why or why not? How would you present smaller circulation numbers to a client in a positive manner?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
