In what way can stretch goals actually serve to harm rather than help a company? If stretch goals are unreasonable they can encourage unethical behavior that can lead to fraud and long-term negative consequences. Stretch goals are generally unethical because they require employees to move beyond their natural capacity in service of their company. Stretch goals focus too much on accomplishing specific tasks. Managers should instead delegate to employees and trust their employees to be successful. In the short term stretch goals will increase productivity, but in the long term employees will resent them and the talented employees will quit