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In what ways are involvement and motivation involved in driving brand attitude strategy? Explain in details by providing examples
In what ways are involvement and motivation involved in driving brand attitude strategy? Explain in details by providing examples
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
