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QUESTION 1 Benefit segmentation is based on the equation value = benefits X price. O True O False QUESTION 2 VALS segments consumers into distinct
QUESTION 1 Benefit segmentation is based on the equation value = benefits X price. O True O False QUESTION 2 VALS segments consumers into distinct types. The same framework (categorizing people on primary motivation and resources) can be applied universally to consumers from different cultures and can be useful for global marketers to gain insights about foreign consumers. O True O False
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