Question
In what ways is the Zara model counterintuitive? In what ways has Zara's model made the firm a better performer than Gap and other competitors?
In what ways is the Zara model counterintuitive? In what ways has Zara's model made the firm a better performer than Gap and other competitors? What role does technology play in enabling the other elements of Zara's counterintuitive strategy? Could the firm execute its strategy without technology? Why or why not?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
8th Edition
1259732657, 978-1259732652
