In which categories should Hurbas select which activities to provide the best plan for cross-selling credit cards to personal loan customers? Carefully explain and justify your recommendations. How would you achieve buy-in for implementing your plan? (See attached spreadsheet, Dunia Finance Chapter 21.)

Background: The spreadsheet can serve as the basis of a what-if analyisis of alternative cross-selling activities involving emails and calls. When a 1 is put in a cell in one (and only one) of the columns D, E, F or G for a particular category in a row, the CLV will change. Hurbas and his collegues could then experiment with various activities for the categories. As combinations of activies are considered, the number of calls is shown in column I; the total is at the bottom of that column. It is possible to use the spreadsheet to explore the set of activities having a given total call that produces the greatest CLV. The budget was set to 100,000 AED, and had a maximum of 50,000 calls allowed.

I have tried to attach the spreadsheet multiple times, but it is not attaching as an image. Can whoever is going to answer this question please send me an email to send it?