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In which of these situations would the promotional goal Remind be most relevant? To make sure that a well - known brand stays top -

In which of these situations would the promotional goal "Remind" be most relevant?
To make sure that a well-known brand stays top-of-mind.
In the introduction stage of the product life cycle.
In the last step of the AIDA process
When the company wants to improve the image of a brand that most consumers don't like
When the company wants to change perceptions of the brand
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