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In you r o wn words, def ine consumer behavior. Expl ain the role consumer behavior plays in marketing and discuss key components of consumer
In you r o wn words, def ine consumer behavior. Expl ain the role consumer behavior plays in marketing and discuss key components of consumer research that are used by marketers to ensure their messaging engages the target market. Pro vide spe cific exam ples to illus trate your ideas.
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