In your answers you need to provide screenshots from SPSS Part A Assume that you are Marketing Manager and you were asked to assess whether there is any association between Advertising and Sales For this task you are given the following dataset SPSS Data Advertising Perform Correlation Analysis between Sales and Advertising in SPSS and interpret the results Make sure you clearly state Null and Alternative hypotheses Why would you as a Marketing Manager be interested in these results What you can learn from this analysis and how it can be useful in future Visually explore data by producing scatterplot in SPSS for Sales and Advertising Do you see any concerns and do you have any suggestions here Part B In this part you will continue working with Internet Usage SPSS dataset Your task is to explain what influences how intensive people use Internet To understand this, you need to run multiple Regression SPSS Data Internet Usage Run multiple Regression with Internet Usage Hrs Week as dependent variable and the following independent variables Attitude toward Internet Attitude toward Technology Sex Perform analysis of SPSS output Using F test check if model is valid Investigate significance of regression coefficient and provide their interpretation Assess the overall fit of the model How this analysis can be used by Marketing Manager Advertising Data sav DataSet1 IBM SPSS Statistics Data Editor File Edit View Data Transform Analyze Graphs Utilities Extensions Window Help A advert sales var var var var var var var var var 4 69 12 23 6 41 11 84 W N 5 47 12 25 3 43 11 10 4 39 10 97 2 15 8 75 1 54 7 75 40 00 2 67 10 50 1 24 6 71 10 1 77 7 60 11 4 46 12 46 12 1 83 8 47 13 5 15 12 27 14 5 25 12 57 15 1 72 8 87 16 3 04 11 15 17 4 92 11 86 18 4 85 11 07 19 3 13 10 38 20 2 29 8 71 21 4 90 12 07 22 5 75 12 74 23 3 61 9 82 24 4 62 11 51 25 26 27 28 29 30Internet Data sav DataSet2 IBM SPSS Statistics Data File Edit View Data Transform Analyze Graphs Utilities Extensions Window Help A iusagegr var var number sex familiar iusage iattitud tattitud ishoppin ibanking N 14 2 O MI B W N 13 JONNO NNNNNNN 10 12 13 14 N N N 3 N N N N N N N N NO NN Z 15 15 16 16 17 17 18 18 19 19 20 20 NNNN 21 21 22 22 23 23 24 24 25 25 U W N U Q W O N A R 26 26 27 27 28 28 29 29 30 30

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In your answers you need to provide screenshots from SPSS. Part A Assume that you are Marketing Manager and you were asked to assess whether

In your answers you need to provide screenshots from SPSS.

Part A

Assume that you are Marketing Manager and you were asked to assess whether there is any association between Advertising and Sales. For this task you are given the following dataset:

SPSS Data - Advertising

Perform Correlation Analysis between Sales and Advertising in SPSS and interpret the results. Make sure you clearly state Null and Alternative hypotheses.
Why would you as a Marketing Manager be interested in these results? What you can learn from this analysis and how it can be useful in future?
Visually explore data by producing scatterplot in SPSS for Sales and Advertising. Do you see any concerns and do you have any suggestions here?

Part B

In this part you will continue working withInternet UsageSPSS dataset. Your task is to explain what influences how intensive people use Internet. To understand this, you need to run multiple Regression.

SPSS Data - Internet Usage

Run multiple Regression with "Internet Usage Hrs/Week" as dependent variable and the following independent variables:

Attitude toward Internet
Attitude toward Technology
Sex

Perform analysis of SPSS output:

Using F-test check if model is valid
Investigate significance of regression coefficient and provide their interpretation
Assess the overall fit of the model

How this analysis can be used by Marketing Manager?

Advertising Data.sav [DataSet1] - IBM SPSS Statistics Data Editor File Edit View Data Transform Analyze Graphs Utilities Extensions Window Help A advert sales var var var var var var var var var 4.69 12.23 6.41 11.84 W N 5.47 12.25 3.43 11.10 4.39 10.97 2.15 8.75 1.54 7.75 40 00 - 2.67 10.50 1.24 6.71 10 1.77 7.60 11 4.46 12.46 12 1.83 8.47 13 5.15 12.27 14 5.25 12.57 15 1.72 8.87 16 3.04 11.15 17 4.92 11.86 18 4.85 11.07 19 3.13 10.38 20 2.29 8.71 21 4.90 12.07 22 5.75 12.74 23 3.61 9.82 24 4.62 11.51 25 26 27 28 29 30Internet Data.sav [DataSet2] - IBM SPSS Statistics Data File Edit View Data Transform Analyze Graphs Utilities Extensions Window Help A + iusagegr var var number sex familiar iusage iattitud tattitud ishoppin ibanking N 14 2 O MI B W N 13 JONNO NNNNNNN 10 12 13 14 . N N N 3 - N N N - N - - N N - - N N NO NN-Z 15 15 16 16 17 17 18 18 19 19 20 20 NNNN-- 21 21 22 22 23 23 24 24 25 25 U W N U Q W O N A R 26 26 27 27 28 28 29 29 30 30