In your assessment please answer the following questions and include evidence (in bold):

Part 1: (approx. THREE-FIVE pages) Total Competency Part 1:

a.Identify a problem in the business which could be improved by doing Market Research into the competitors. Present it to College Management to get their approval to conduct the research as follows:

i.a written explanation/definition of the problem and how you will communicate the role of market research (approx. HUNDRED words)

ii.a 'statement' of market research needs (approx. HUNDRED words)

iii.show evidence of the approval (Email, memo etc)

b.Draft your initial 'objectives' for the Market Research

i.include both your draft(first) copy and final copy (see point 4) in your assessment

c.Conduct 'Scoping' - including, but not limited to the following areas:

i.identify businesses strengths

ii.identify Key Competitors and their strengths

iii. current businesses products and attitudes of consumers

iv.industry awareness of the business, Key competitors (and their products/branding etc)

v.pricing of current products at the business and competitors

vi.other relevant areas.......

d.List references and personnel involved in the 'Scoping' process.Identify how you will consult with relevant personnel on draft research objectives to ensure relevant information is gathered

e.Amend and finalize 'objectives' as a result of the above 'scoping'.

i.include a list of the final objectives.

f.Identify possible types of data required to fulfill objectives

g.Draft methods to collect that data