In your groups, for your selected products, you are required to develop your distribution strategy as per the following:

1. Distribution Strategy:decide on the strategy of distribution - Direct Channel or In-Direct channel, or perhaps a combination - you need to provide TWO reasons for your choice of the strategy explaining how it applies to your assigned product.

2. Attraction Strategy / Tactics:Once you have decided on the distribution strategy you need to provide THREE Tactics (ways) that you plan to attract customers to that specific channel and provide means on how you will measure its success.

3. Intensity of Distribution:If you have decided to go with a direct channel strategy, you will need to provide how you plan your intensity of distribution will be on the ways you attract the customers. If you decide on an indirect strategy of distribution you will need to provide which intensity you decide to go with. For both, you have to provide the main reason provide reason(s) for your choice of intensity and how you see that will benefit your business. This is how you would like to position your products in the market